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Avalanche of Leads
Avalanche of Leads - Why you Should Social Media to Build Your Brand
In this informative book, Dr. Elaine Williams-Morgan explores social media, one of the greatest innovations of our time, chronicling its development from the early beginnings to the current time when there are over two hundred social networking platforms. The book highlights the disruptive character of social media and its commonalities with other disruptive technologies. The disruption is being experienced across a range of industries, including music, advertising, and the traditional media, as journalists, educators, and businesses take advantage of the critical mass that this innovation delivers.
It outlines the avalanche of social media platforms available to users, led by Facebook, YouTube, and WhatsApp, and provides a roadmap for the development of an appropriate social media policy and strategy for navigating the digital era. The power inherent in the adoption of social networking tools to reduce marketing and promotional costs, facilitate efficiency and effectiveness in communication, and drive collaboration and innovation is underscored. These trends predict an increase in the number of social networking platforms and a broadening of the scope of these platforms. There is also an indication that as Internet access expands globally, a higher percentage of the global population will go online using their mobile devices and, specifically, for social networking.
These developments, Avalanche of Leads emphasizes, make it imperative for individuals and businesses alike to take the steps necessary to develop a winning social media strategy that employs tools that have become important for life and business. A failure in this regard could mean being left out of the social media ecosystem, an environment rich with opportunities to thrive!
PRESS RELEASE
AVALANCHE OF LEADS - Why You Should Use Social Media to Build Your Brand
Headline
Author Dr. Elaine Williams-Morgan’s new book “Avalanche of Leads” explores social media, the modern class of information technologies built on Web 2.0 and the Internet.
Short Description
Recent release “Avalanche of Leads: Why You Should Use Social Media to Build Your Brand” from Page Publishing author Dr. Elaine Williams-Morgan is designed to provide the reader with a better understanding of the development of social media and its disruptive effects on life and business.
Long Description
Dr. Elaine Williams-Morgan, a media and management consultant, entrepreneur, and business educator, has completed her new book “Avalanche of Leads: Why You Should Use Social Media to Build Your Brand”: an informative work that offers insights into the most popular of the myriad social media platforms across the globe as well as their industry applications.
A native of Jamaica, Dr. Elaine Williams-Morgan has had a distinguished career as a media executive and consultant. For over twenty years, she has served major media and other organizations in Jamaica, the Caribbean, and the United States, managing media, leading change, and supporting digital transition efforts.
As the founder and director of Carican Media & Consulting, Elaine deploys her extensive training and experience to help corporate entities and small and medium enterprises (SMEs) execute their innovation projects, develop new media platforms, and establish their digital presence. An experienced business educator, Dr. Elaine develops and delivers courses to meet organizational training needs, promote digital literacy, and support brand building, using social media and other new technologies.
Elaine writes, “The widescale adoption of social media is driven by the growing number of social media platforms and the avalanche of leads available through these platforms. Additionally, adoption is driven by the potential positive effect of these networks on a firm’s brand profile, customer acquisition opportunities, and innovation capabilities. It is for these reasons that social media integration is increasingly seen as imperative for organizational leaders seeking to grow their customer base, as well as for individuals seeking to establish their presence in the new business ecosystem. Join me on this journey of exploration as we get social!”
Published by Page Publishing, Dr. Elaine Williams-Morgan’s helpful work categorizes social media integration as imperative for organizational leaders seeking to grow their customer base, as well as for individuals seeking to establish their presence in the new business ecosystem.
Readers who wish to experience this educational work can purchase “Avalanche of Leads: Why You Should Use Social Media to Build Your Brand” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, Google Play, or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing:
Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page’s accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.
Book Launch
Avalanche of Leads
The journey of a thousand miles does begin with the first step. I took the first step in crafting this book during the COVID-19 pandemic. Thankful for all those who provided support and participated in surveys and interviews for this work. Now it's on to the next step. Come join us!
Avalanche of Leads
Research:
Exploring Social Media Adoption and Impact
